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    <loc>https://www.mladvisory.fi/insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-18</lastmod>
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  <url>
    <loc>https://www.mladvisory.fi/insights/what-business-leaders-can-learn-from-the-greatest-athletes-of-all-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1765819423521-8TQ0TM38DOOBAHFADXE1/unsplash-image-tmBO1ikPqZM.jpg</image:loc>
      <image:title>Insights - What Business Leaders Can Learn from the Greatest Athletes of All Time - Make it stand out</image:title>
      <image:caption>Tom Brady at practice with the New England Patriots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/4f02b0df-7d9b-4cae-83d1-c55f8e6ed15e/mikko-leinonen.webp</image:loc>
      <image:title>Insights - What Business Leaders Can Learn from the Greatest Athletes of All Time - Mikko Leinonen</image:title>
      <image:caption>mikko.leinonen@mladvisory.fi +358503742183</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/insights/efficiency-wall-in-nordic-banking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1763975462741-QTY6RCA9VOPCR95SS2X3/unsplash-image-_9UImYfU8fY.jpg</image:loc>
      <image:title>Insights - The Efficiency Wall in Nordic Banking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/04ad9d1b-bcf6-4064-82bf-9c8ba842360b/IMG_0118.png</image:loc>
      <image:title>Insights - The Efficiency Wall in Nordic Banking</image:title>
      <image:caption>Chart 1: Banks’ quarterly expenses, incl. regulatory levies, excluding administrative fines, Q3 2020 – Q3 2025, rebased = 100. Source: banks’ interim reports and factbooks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/04554030-dbd3-4096-82d1-3df28831da43/IMG_0119.png</image:loc>
      <image:title>Insights - The Efficiency Wall in Nordic Banking - Make it stand out</image:title>
      <image:caption>Chart 2: Banks’ annual cost-to-income (C/I) ratio (%), incl. regulatory levies, excluding administrative fines, 2020 – 9M 2025, rebased = 100. Source: banks’ annual and Q3 2025 interim reports.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/4f02b0df-7d9b-4cae-83d1-c55f8e6ed15e/mikko-leinonen.webp</image:loc>
      <image:title>Insights - The Efficiency Wall in Nordic Banking - Mikko Leinonen</image:title>
      <image:caption>mikko.leinonen@mladvisory.fi +358503742183</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/insights/nordea-strategy-2030</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/10869994-d1f9-44e3-944c-a3495beb4251/IMG_0017.jpg</image:loc>
      <image:title>Insights - Nordea’s 2030 Strategy - Make it stand out</image:title>
      <image:caption>Nordea HQ in Copenhagen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/daf2f106-323a-45f4-8f03-a92b1d993b8d/IMG_0112.png</image:loc>
      <image:title>Insights - Nordea’s 2030 Strategy - Make it stand out</image:title>
      <image:caption>Chart 1: Estimated Nordea cost path, 2025–2030 (EURm).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/4f02b0df-7d9b-4cae-83d1-c55f8e6ed15e/mikko-leinonen.webp</image:loc>
      <image:title>Insights - Nordea’s 2030 Strategy - Mikko Leinonen</image:title>
      <image:caption>mikko.leinonen@mladvisory.fi +358503742183</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/insights/nordic-banking-insights-q32025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/ef8cea8a-add5-4188-b2bc-ad1d9e260f54/unsplash-image-xPFhK0MGsyw.jpg</image:loc>
      <image:title>Insights - Nordic Banking Insights Q3 2025: The New Normal Takes Hold - Make it stand out</image:title>
      <image:caption>After three exceptional years, Nordic banks face a steeper climb as the “new normal” takes hold.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1bdaede9-3c39-493a-92f3-46fef488f593/IMG_0067.png</image:loc>
      <image:title>Insights - Nordic Banking Insights Q3 2025: The New Normal Takes Hold</image:title>
      <image:caption>Chart 1: Key financial figures for Q3 2025. Cost-to-income (C/I) ratio incl. regulatory levies. Sources: banks’ interim reports and factbooks. FX rates per 30 September 2025. ECB reference rates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/84ff0deb-8be1-40a4-ab43-3a7733b0622d/IMG_0076.png</image:loc>
      <image:title>Insights - Nordic Banking Insights Q3 2025: The New Normal Takes Hold - Make it stand out</image:title>
      <image:caption>Chart 2: Nordic central bank policy rates 2016–2027 (%). The ECB’s policy rate is shown for Finland. Forecasts based on Nordea, SEB and DNB economic outlooks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/57fc9a95-c381-4697-ba58-5e1654c4b221/IMG_0069.png</image:loc>
      <image:title>Insights - Nordic Banking Insights Q3 2025: The New Normal Takes Hold - Make it stand out</image:title>
      <image:caption>Chart 3: Nordic banks’ quarterly NII development, Q3 2020 – Q3 2025, rebased = 100</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/58120571-ce26-4962-aca4-bf60f9745db3/IMG_0073.png</image:loc>
      <image:title>Insights - Nordic Banking Insights Q3 2025: The New Normal Takes Hold - Make it stand out</image:title>
      <image:caption>Chart 4: Contribution of NII and other income to banks’ total revenue growth, 2020–2024 (%). Sources: banks’ annual reports.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/2df73a26-09f9-47d1-9307-4f37b576672c/IMG_0077.png</image:loc>
      <image:title>Insights - Nordic Banking Insights Q3 2025: The New Normal Takes Hold - Make it stand out</image:title>
      <image:caption>Chart 5: Banks’ quarterly expenses, incl. regulatory levies, Q3 2020 – Q3 2025, rebased = 100.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/dea4ad18-4077-41a7-964e-bd2646cca269/IMG_0075.png</image:loc>
      <image:title>Insights - Nordic Banking Insights Q3 2025: The New Normal Takes Hold - Make it stand out</image:title>
      <image:caption>Chart 6: Banks’ quarterly ROE, Q3 2020 – Q3 2025 (%).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/4f02b0df-7d9b-4cae-83d1-c55f8e6ed15e/mikko-leinonen.webp</image:loc>
      <image:title>Insights - Nordic Banking Insights Q3 2025: The New Normal Takes Hold - Mikko Leinonen</image:title>
      <image:caption>mikko.leinonen@mladvisory.fi +358503742183</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/thoughts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1759501333805-N5GGEZU84PEBCDAK85JI/unsplash-image-s9CC2SKySJM.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/thoughts/danske-q32025-result</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1761907155588-VB0SLA43NDPJE0MP8B1M/unsplash-image-yJH7d-T1WnM.jpg</image:loc>
      <image:title>Thoughts - Danske Q3 2025: Well done for 2025 – Time to attack in 2026? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/9ad53231-46c6-4d18-9837-27d04b76bbb7/IMG_0064.png</image:loc>
      <image:title>Thoughts - Danske Q3 2025: Well done for 2025 – Time to attack in 2026? - Make it stand out</image:title>
      <image:caption>Danske’s quarterly ROE (%). Source: Danske’s interim reports and factbooks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/db382e35-5cdd-4437-a683-e93e8088294d/IMG_0065.png</image:loc>
      <image:title>Thoughts - Danske Q3 2025: Well done for 2025 – Time to attack in 2026? - Make it stand out</image:title>
      <image:caption>Danske’s quarterly expenses (DKKm). Source: Danske’s interim reports and factbooks. Excluding the Estonia AML fine provision in 2022.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/thoughts/oppohjola-q32025-result</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1761668975971-A7NJUJS8PAQCF7F4H3RR/unsplash-image-Zyx1bK9mqmA.jpg</image:loc>
      <image:title>Thoughts - OP Pohjola Q3 2025: Good Stuff — Too Good? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/83e218e3-7f73-4d24-8780-c0125619b5cb/IMG_0062.png</image:loc>
      <image:title>Thoughts - OP Pohjola Q3 2025: Good Stuff — Too Good? - Make it stand out</image:title>
      <image:caption>OP Pohjola’s quarterly ROE (%). Source: OP Pohjola’s interim reports. * Note: OP Pohjola’s official target definition excludes OP bonuses. This author finds such definition economically meaningless, as the bonuses are effectively price discounts and therefore a cost of doing business. The chart tracks actual ROE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/36f1ec2e-2047-4e97-af91-0161cd6deeff/IMG_0063.png</image:loc>
      <image:title>Thoughts - OP Pohjola Q3 2025: Good Stuff — Too Good? - Make it stand out</image:title>
      <image:caption>OP Pohjola’s annual income, expenses and operating profit (€m). Source: OP Pohjola’s annual reports.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/thoughts/swedbank-q32025-result</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1761219402908-9SFHDE8X16UOFTP6BQLL/unsplash-image-vlPweKlWOmg.jpg</image:loc>
      <image:title>Thoughts - Swedbank Q3 2025: Going Strong — But Work Still to Be Done - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/d2adba56-d888-4566-8bab-6d4d0e5f26a4/IMG_0052.png</image:loc>
      <image:title>Thoughts - Swedbank Q3 2025: Going Strong — But Work Still to Be Done - Make it stand out</image:title>
      <image:caption>Swedbank’s quarterly return on equity (%). Source: Swedbank’s interim reports and factbooks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/thoughts/seb-q32025-result</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1761210225051-3C09SV7OSRKL70G4ACYE/unsplash-image-sc8xkk8PAE0.jpg</image:loc>
      <image:title>Thoughts - SEB Q3 2025: Not Quite There - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/5ad5650b-20fa-4048-9517-abf04b8387e8/IMG_0051.png</image:loc>
      <image:title>Thoughts - SEB Q3 2025: Not Quite There - Make it stand out</image:title>
      <image:caption>SEB’s quarterly ROE, their ROE target/aspiration and the Nordic peer bank average ROE (%). Nordic peers include Nordea, Danske, DNB, Handelsbanken and Swedbank. Q3/2025 figure excluding Danske (has not reported yet). Source: Sample banks’ interim reports and factbooks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/25d4c5f3-d3dc-4d6d-aa97-76fbea90f406/IMG_0050.jpeg</image:loc>
      <image:title>Thoughts - SEB Q3 2025: Not Quite There - Make it stand out</image:title>
      <image:caption>SEB’s expenses in Q1/2022 and Q3/2025 (SEKm) and the relative change (%). Source: SEB’s interim reports and factbooks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/thoughts/dnb-q32025-result</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/39dc2b06-79ba-484b-b3d7-1e211e222152/unsplash-image-Pf6e3o0GL4M.jpg</image:loc>
      <image:title>Thoughts - DNB Q3 2025: Strong Result – And Looking Good! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/d4f333e6-5660-4640-a4bf-5cb706d8880e/IMG_0043.png</image:loc>
      <image:title>Thoughts - DNB Q3 2025: Strong Result – And Looking Good! - Make it stand out</image:title>
      <image:caption>DNB’s quarterly income (NOKm). Source: DNB’s interim reports and factbooks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/0a0ad175-cb10-4019-8e23-84d110286623/IMG_0041.png</image:loc>
      <image:title>Thoughts - DNB Q3 2025: Strong Result – And Looking Good! - Make it stand out</image:title>
      <image:caption>DNB’s quarterly return on equity (%). Source: DNB interim reports and factbooks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/thoughts/handelsbanken-q32025-result</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1761141248075-31VDC72CHOJTBZWFEAWH/unsplash-image-aebPbwAWjDs.jpg</image:loc>
      <image:title>Thoughts - Handelsbanken Q3 2025: It’s OK — But Is It Enough? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/e19c5a0d-fe2e-4b53-a014-457410467688/IMG_0047.png</image:loc>
      <image:title>Thoughts - Handelsbanken Q3 2025: It’s OK — But Is It Enough? - Make it stand out</image:title>
      <image:caption>Handelsbanken’s quarterly ROE vs Nordic bank peers including Nordea, Danske, SEB, Swedbank and DNB. Source: Sample banks’ interim reports and factbooks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/77f26bda-3f85-41c5-897f-946e1adc8403/IMG_0046.png</image:loc>
      <image:title>Thoughts - Handelsbanken Q3 2025: It’s OK — But Is It Enough? - Make it stand out</image:title>
      <image:caption>Handelsbanken’s quarterly total income and total expenses (SEKm). Source: Handelsbanken’s interim reports and factbooks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/thoughts/nordea-q32025-result</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1760612529608-K8QDQBAD4YXP909HBWW1/unsplash-image-d4pCGPsFz8A.jpg</image:loc>
      <image:title>Thoughts - Nordea Q3 2025: Mission Accomplished for 2025 — Now Comes the Hard Part - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/98073e75-9d21-447c-a19d-86e080a2284d/IMG_0053.png</image:loc>
      <image:title>Thoughts - Nordea Q3 2025: Mission Accomplished for 2025 — Now Comes the Hard Part - Make it stand out</image:title>
      <image:caption>Nordea’s quarterly return on equity (%). Source: Nordea interim reports and factbooks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/d8b474d3-7f82-4b58-a051-289f451f1168/IMG_0054.png</image:loc>
      <image:title>Thoughts - Nordea Q3 2025: Mission Accomplished for 2025 — Now Comes the Hard Part - Make it stand out</image:title>
      <image:caption>Nordea’s annual staff and IT expenses, before capitalisation (€m). Source: Nordea annual reports.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/thoughts/finnish-investors-need-a-nudge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c98c502fd1e0334eb91180/1759765760100-E8GT9NJD68A8DT90F49N/unsplash-image-ZVprbBmT8QA.jpg</image:loc>
      <image:title>Thoughts - Finnish Investors Need a Nudge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-18</lastmod>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.mladvisory.fi/about</loc>
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