Elite athletes treat preparation, recovery, and discipline as non-negotiable. The way they sustain excellence over time offers clear lessons for business leaders focused on long-term performance.

As the new normal sets in for the Nordic banks, strategic cost management becomes the defining competitive lever of 2026 and beyond — the one that will separate those who break through the efficiency wall from those who stall against it.

Breakdown of Nordea’s strategic priorities for 2026–2030 and the levers behind its >15% ROE target.